Growth in the U.S. Durable Medical Equipment (DME) industry is being fueled by the aging population, the increasing prevalence of chronic illnesses, and new advances in technology. According to Business Wire, the DME market is forecasted to reach $291 billion by 2027, from its 2018 value of $170 billion. DME includes a wide range of devices and equipment used to provide therapeutic benefits to patients in treating illness or injury. Monitoring and therapeutic devices hold the largest market share due to patient preference for ease of use and convenience. Included in this segment are Continuous Positive Airway Pressure machines, or CPAP, which are commonly used to treat sleep apnea.

It’s estimated that over 54 million adults suffer from sleep apnea in the U.S. yet only 15% have been diagnosed and 50% never receive treatment. Of those who are treated, there is a low 33% long- term therapeutic adherence rate. While CPAP machines are readily available and reflect best-in-class technologies, these dismal statistics are reflective of a larger problem with a broken sleep care management system. The current pathway to screen, diagnose, and treat sleep apnea involves inefficient and costly silos of care. Patients are often referred to nonaligned specialists, consultants, and labs that inhibit coordinated care, leading to higher costs and poor outcomes. The current sleep apnea treatment pathway can take up to 4 months at a cost of $4000-$8000.

When you choose BetterNight as your sleep-focused DME provider, you work with a team of highly trained sleep specialists who have been innovators in sleep medicine for over 25 years. BetterNight works in partnership with your practice, offering a fully integrated telehealth solution that makes the journey from screening, to diagnosis and treatment convenient and affordable. Sleep apnea treatment is usually completed in 2 weeks, at an average cost of $1800. Because of this convenience and affordability, BetterNight has an impressive 99% patient satisfaction rating, a 50% improvement in conversion from diagnosis to therapy, and a 67% long-term adherence rate. BetterNight offers a virtual, flexible suite of solutions to meet both your practice and patient needs. Starting with a telehealth consult, your patients will meet with a board-certified sleep physician in real-time, conveniently delivered on any desktop, tablet or mobile device. An in-home sleep test will be conducted, replacing trips to an outside sleep lab and a diagnosis will be communicated to both the patient and your practice providing a transparent sharing of information designed to maximize patient care. If your patient tests positive for sleep apnea, a CPAP device will be delivered to their home. They will work with a BetterNight counselor who provides a treatment plan that is personalized to their unique sleep apnea diagnosis. Our collaborative virtual care solution is a partnership with practitioners and we work together to prioritize patient care throughout the sleep health journey.

BetterNight’s consultative approach is built on a unified vision of improved patient outcomes. Our staff of over 100 sleep professionals includes respiratory therapists, polysomnographers, Cognitive Behavioral Therapy counselors, and data analysts. These highly trained sleep medicine specialists are solely focused on helping their patients improve their overall health and quality of life through a better night’s sleep. This personalized counseling works in tandem with proprietary software that collects and monitors data which is critical to therapy success. BetterNight’s program can determine metrics such as time spent sleeping as well as the Apnea-Hypopnea Index which helps to troubleshoot and monitor any needed adjustments in treatment. BetterNight is in-network with most major insurance carriers and this collected data also meets insurance compliance requirements.

When you choose BetterNight as your sleep-focused DME, your patients reap the benefits of a virtual care solution that is quick, easy to use, and cost-effective. Your practice will see the lower cost of care and improved patient outcomes. Together we can improve the overall quality of patient health through the shared goal of a better night’s sleep.

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